At Fleurop-Interflora NE Europe OÜ (hereinafter referred to as "Fleurop-Interflora"), the privacy of our customers is very important to us and we want to assure that we take the confidentiality and security of personal data very seriously.
This privacy policy (hereafter Privacy Policy) covers personal data collected by Fleurop-Interflora through the Website at the domain name www.interflora.by, as well as any of our consumer apps, mobile websites, and other related subdomain websites and services (collectively, the “Websites”). The term Websites also covers the collection and processing of personal data through Interflora’s e-mail reminders and newsletter, social media channels, phone and e-mail.
In our activities, we are guided by the European Data Protection Act (GDPR), local Legislations and Laws, our own data protection strategy and other established data protection standards. This Privacy Policy is addressed to the data subject specified in the GDPR, hereinafter referred to as the User, whose personal data is processed for the provision of the service.
Our Privacy Policy explains the following key topics listed below, as well as many other topics:
Our goal is to keep this Privacy Policy up to date and, therefore, we recommend to review this Privacy Policy periodically.
We collect personal data whenever a User interacts with our Websites, including making a purchase, browsing our Websites, signing up to receive any of our services or using our services in any other way. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil the order or based on legal obligation and when selecting not to provide the personal data, we may not be able to accept or fulfil the order.
The types of personal data that we will collect, store, maintain or process includes the following. We provide further details regarding the use of the personal data in Clause 8.
Personal data provided when making a purchase from us:
Additional Personal Data provided through the “My Account” feature:
Additional Personal Data obtained when using our Websites:
Additional Personal Data obtained through contact with us:
Our terms and conditions require that a person has to be 18 or older when placing an order with us. If one believes we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 14.
We will use personal data for the following purposes:
For customer care purposes:
Please note that the sender or receiver will receive communications with respect to fulfilling the order or for customer care purposes even if the sender has opted out of receiving marketing communications.
For marketing purposes:
For marketing through third parties:
We may use third party advertising companies to serve advertisements on our behalf on other websites than our own.
These third party providers may use data that we have collected on our Website and employ cookies to make
advertisements more personalised and measure advertising effectiveness. Any information that these third parties
collect via cookies is completely anonymous and these third parties do not have access to any personal data stored in
our database that could identify the persona of the User. Read more about how we use cookies in our Cookie Policy
Clause 5.
For internal business purposes:
We will use any of the personal data collected to help us to understand how many people visit our Websites, how well
the Websites are working and to consider any improvements we may need to make to the Websites to improve online
experience. It also helps us determine what products and services the customers are interested in and what they might
wish to purchase from us in future
A User has the right to opt out of receiving direct marketing communications at any time by:
Our Website uses cookies for browsing and making a purchase in our online store. A cookie does not contain any personal information and is and identification code that enables us to track the shopping basket, so that it’s possible to make a purchase. We relate cookies to a User, when the User logs in with a personal account and/or will make a purchase.
We also share cookies to offer quality client service and better user experience with third party software on our Website, for example Live Chat and software that collects User browsing history and activities (e.g. Google Analytics). Any information that these third parties collect via cookies and action tags is completely anonymous.
By using our Website, one agrees to our Cookie Policy
Fleurop-Interflora is committed to protecting and respecting our customers and Users privacy rights, and to ensuring that their personal data is safe and secure. We do not store personal data that is not necessary for the purpose of placing and fulfilling an order, monitoring privacy, achieving our marketing objectives, improving Website user experience, or for other purposes listed in the preceding paragraphs.
We use administrative, organisational, technical and physical safeguards to protect personal data from being used or disclosed in an unauthorized way. For example, we regularly test our Website, databases, technical systems, and other assets for security vulnerabilities, train our staff, do scenario planning and crisis management protocols to ensure we are able to respond to cyber security attacks and data security incidents.
We will inform the Surveillance Authority and the victim (the data subject) about any important security incidents within 72 hours after the incident.
Fleurop-Interflora Web pages do not see or store personal information relating to the User's bank account, except payment confirmation or data on the payment confirmation indicated by the bank.
Fleurop-Interflora will never ask to confirm any bank account or credit card details in writing or via email. Payment gateways will direct the payment to a secure website designated by the bank outside Fleurop-Interflora Website.
When using a computing device in a public location, it is recommended to always log out and close the website browser after finishing the online session.
When creating an account with us, one must keep the password private. When creating a company account, the password
can only be shared with authorized personnel. We strongly suggest to avoid using the same password for multiple online
accounts. Any password created should be at least 8 characters long and must include at least one upper case letter,
one lower case letter.
We recommend regularly changing the password, which one can do within “My Account” section.
Fleurop-Interflora relies on different lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.
We will share personal data with certain third parties in order to provide usage of our Website, to fulfil, process and deliver orders, and to provide marketing. The following is a list of types of third parties that may receive personal data. Our third party providers are required to handle personal data in accordance with appropriate data protection and security controls and our Privacy Policy.
Fleurop-Interflora Member Florists/Fulfilment Partners: Fleurop-Interflora shares data with our
florists who are independently owned and operated businesses. Our florists are our distributors for the purposes of
fulfilling and delivering purchases. We also use other third party fulfilment partners such as wholesalers for certain
products and postal and courier services. Our florists and fulfilment partners will contact the recipient to schedule
delivery or verify delivery information and availability (unless agreed otherwise between the customer and
Fleurop-Interflora).
Florists or couriers to not see the senders contact information. When needed, Fleurop-Interflora will contact the
sender regarding any customer care issues.
Fleurop-Interflora Affiliates: In order to fulfil international orders, Fleurop-Interflora may share personal data with its affiliates, including Interflora Inc and FTD Companies, Inc., their subsidiaries and affiliates. When having ordered a product for international delivery, this may also include other third party entities who fulfil and deliver orders.
IT Suppliers and Vendors: In order to manage our operations, Fleurop-Interflora contracts with third parties who provide security and technical services to protect our Website, maintain databases of personal data for the purposes outlined in this Privacy Policy and present Website content. These third parties are obligated to follow applicable laws and Fleurop-Interflora Privacy Policy.
Flower and Gifting Suppliers (other than Fleurop-Interflora Florist Members): In order to fulfil customer orders, Fleurop-Interflora contracts with third parties who provide products that the local florists might not have, such as gourmet products and gifts
Financial/Payment Service Providers: In order to process customer orders placed with us, Interflora contracts with payment service companies who process payment, ensure security of your transactions, and prevent or detect fraudulent transactions
Marketing Service Providers: Interflora contracts with third parties who:
Website Improvement: In order to offer secure and the best quality experience when using our services, we contract with third parties who help us identify and make improvements to our website, provide website traffic data and website performance analysis information, and provide analysis on website performance focused on customer experience.
Customer Service Providers: In order to provide the best possible customer services to our customers, we use third party software which provides us with ‘Live Chat’ functionality.
In addition to the reasons identified above, we may provide your personal data to third parties in the following circumstances:
Law Enforcement/Government Requests: We may be required by law to provide personal data to law enforcement, a government agency or in response to a search warrant, subpoena or other legally valid enquiry or order, or to an investigative body or civil litigant including emergency situations. We may also disclose personal data when we believe in good faith that disclosure is necessary to comply with relevant laws, for the establishment, exercise or defence of legal claims, to prevent and address fraud and other illegal activity, to prevent death or imminent bodily harm, or to protect or defend the rights, property or safety of our Users, others and ourselves.
Interflora Business and Legal Purposes/Mergers and Acquisitions: There may be business or legal reasons to disclose personal data. As an example, we may transfer data we have about you to third parties in connection with an actual or potential merger, consolidation, acquisition, reincorporation, sale/divestiture, acquisition or other similar transaction involving all or part of our company or any affiliate, or as part of a corporate reorganisation or stock sale or other change in corporate control. If we undergo such a business transition, personal data may be one of the assets that may be shared or transferred as part of the business transition and used by such third party as though such third party were Interflora.
We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so.
When placing an international order, details related to the order, delivery and personal information connected to the to the recipient will be sent to Interflora Inc affiliates and their partners. This means that personal information may be sent outside the European Economic Area (EEA) for the purpose of fulfilling an order and customer care.
We have implemented appropriate technical and organisational measures and adequate safeguards to protect personal data by entering into standard contractual clauses with data recipients in countries outside of EEA. If any disclosures of personal data mean that your personal data will be transferred outside the European Economic Area, we will only make that transfer if:
We fully respect the right you have toward your data, including the right to receive a copy of the personal information we hold about you. Please note that we can only forward data which disclosure does not violate intellectual property or business law, does not adversely affect the rights and freedoms of third parties and is not technically excessively complex to get.
As an owner of your personal data, you have the:
Right to view the personal data we hold about you: You can view the persona data on your account by
logging in with you username and password.
In order to receive an additional copy of all the information we hold about you, please send a digitally signed
application to our contacts in Clause 14. We respond to the request and make a decision regarding it within at least
30 business days. To identify yourself in any other way than digital signature, please contact us at the contact
details provided in Clause 14.
Right to Rectification: You may ask us to update and correct any out-of-date or incorrect personal data that we hold about you, or to complete incomplete personal data. In order to update your personal data, please visit your account on our Website. To update your data in any other way, please contact us at the contact details provided in Clause 14.
We fully respect that your personal data is owned by you and that you have certain rights with respect to the personal data. Please understand that we may have certain obligations to maintain personal data records despite your requests to exercise the following rights, such as for legal and accounting purposes.
You may have the following additional rights, detailed below:
Right to erase your data: You can erase your user account by logging in with your username and
password and selecting the “delete account” option. This will erase your account and information connected to you user
account, except for the data related to previous orders and other information that is necessary to hold for accounting
and legal purposes.
To erase your data in another way or to another extent, please send a digitally signed application to our contacts in
Clause 14. We respond to the request and make a decision regarding it within at least 30 business days. To identify
yourself in any other way than digital signature, please contact us at the contact details provided in Clause 14.
Right to Restrict: For a limited list of reasons, you may request that we cease using or that we suppress your personal data. To do that, please send us a digitally signed application which explains the reason and changes related to the use of the data. We respond to the request within at least 30 business days and may ask for more detailed information from you.
Please note that after deleting your account, you will not be able to see your order history connected to your deleted account, even when you open a new account in the future.
Fleurop-Interflora NE Europe is responsible for collecting and storing orders and User data for this Website. For inquiries and requests related to personal data, please contact the following contacts:
Fleurop-Interflora NE Europe OÜ
Vabaõhumuuseumi tee 2A
13522 Tallinn / Estonia
E-mail: info@interflora.by
Tel: +372 6003900 / 6003904
Fax: +372 6003901